Ministry of Information and Tourism of Cambodia, Collaborate to Boost Tourism with its Green Season Campaign and Effective Media Promotion

In an effort to boost the tourism sector in Cambodia, the Ministry of Information (MoI) and the Ministry of Tourism (MoT) have made new pacts to market the country’s tourism prospects and sustained growth. This joint effort, made possible owing to a recent meeting, is aimed at marketing Cambodia’s tourism and travel attractions while pledging to develop tourism in a responsible and sustainable manner to allow future generations to enjoy these attractions.

This commitment was made by Tep Asnarith, Undersecretary of State and spokesperson for the Ministry of Information, while discussions to promote Cambodia’s tourism sector were in progress. Both ministries and Tep Asnarith are of the view that the benefits of Cambodia’s rich cultural and natural resources have to be incorporated into tourism through responsible and sustainable practices.

The Green Season Tourism Campaign: Promoting Sustainable Travel

The Green Season Tourism Campaign serves as a key initiative in this collaborative effort, focused on promoting sustainable tourism during the less-visited green season. The campaign aims to attract travelers to Cambodia’s natural landscapes, encouraging visits during off-peak seasons to reduce overcrowding and spread the economic benefits of tourism throughout the year. By promoting destinations in alignment with Cambodia’s Royal Government’s action plan, the ministries hope to create a balanced tourism model that nurtures both the environment and local economies.

Asnarith emphasized the importance of disseminating accurate, reliable, and comprehensive information to achieve the goal of sustainable tourism. He pointed out that Cambodia’s media strategy plays a critical role in shaping how tourists perceive the country and the environmentally-conscious travel options available to them. Both traditional and modern media will continue to focus on promoting eco-friendly resorts and attractions that are committed to conservation and sustainable development.

Cambodia’s Media Strategy: Leveraging Digital Platforms for Sustainable Growth

In 2025, national media, including National Radio and National Television of Cambodia, produced and broadcast over 3,000 tourism-related pieces of content aimed at showcasing Cambodia’s diverse and sustainable tourism offerings. These efforts were enhanced through social media platforms like Facebook, TikTok, Instagram, YouTube, and X (formerly Twitter). By engaging with both local and international audiences, the ministries are able to highlight Cambodia’s eco-tourism attractions, such as protected national parks, wildlife reserves, and cultural heritage sites that rely on sustainable practices to preserve their natural beauty and cultural significance.

These platforms also emphasize green tourism initiatives that help preserve Cambodia’s biodiversity and natural landscapes, supporting long-term sustainability. Through digital media, travelers are introduced to a new kind of tourism — one that respects local communities, minimizes environmental footprints, and ensures that tourism becomes a tool for economic and cultural resilience.

Promoting Local and Sustainable Destinations

The collaboration between the Ministry of Information and the Ministry of Tourism also extends to the local level, where information departments in all 25 capitals and provinces work closely with tourism departments and the private sector to highlight Cambodia’s sustainable travel options. Local efforts focus on promoting destinations that are committed to responsible tourism, including eco-resorts, heritage conservation sites, and regions that actively contribute to sustainable development goals.

These efforts ensure that tourists are aware of Cambodia’s growing range of eco-conscious travel experiences. For example, in areas like the Cardamom Mountains and Koh Kong, eco-tourism initiatives are designed to protect wildlife habitats, reduce environmental degradation, and engage in sustainable tourism practices that benefit both the environment and local communities. This approach encourages travelers to make choices that minimize their carbon footprint while also supporting local economies in a sustainable way.

Countering Misinformation: Protecting Cambodia’s Sustainable Tourism Efforts

An important part of this ongoing collaboration is addressing misinformation that could negatively impact Cambodia’s tourism reputation, especially as the country embraces a more sustainable approach. Tep Asnarith highlighted the need for both ministries to work together in combating false or misleading information that could discourage eco-conscious travelers from visiting Cambodia.

By providing accurate and up-to-date information through national and digital media, the ministries aim to educate both domestic and international audiences on the importance of sustainable travel practices. This proactive stance ensures that Cambodia’s reputation as a responsible tourism destination is upheld, while also helping to prevent the spread of fake news that could harm the tourism sector and its sustainable growth efforts.

Sustainable Tourism: Driving Economic and Environmental Growth

By integrating sustainable tourism principles into Cambodia’s broader tourism promotion strategy, the country is positioning itself as a leader in eco-friendly travel. Sustainable tourism is not just about protecting the environment — it is also about creating long-term economic benefits for local communities and ensuring that the tourism industry contributes to the preservation of Cambodia’s natural and cultural heritage for generations to come.

Through initiatives like the Green Season Tourism Campaign, Cambodia is making strides toward reducing the environmental impacts of tourism. The campaign encourages off-peak travel to lessen the strain on popular tourist sites during high seasons, supporting economic diversification by promoting lesser-known regions and attractions. This approach will also ensure that Cambodia can handle the growth of its tourism sector without compromising its environmental and cultural assets.

Shaping a Sustainable Future for Cambodia’s Tourism

Cambodia’s Ministry of Information and Ministry of Tourism signed a new contract, allowing them to work with each other again. This renewing contract allows both ministries to do sustainable and environmentally friendly work when it comes to travel and tourism, and gives them the opportunity to focus on the other aspects of environmentally conscious travel.

The Green Season Tourism Campaign is the first of many tourism campaigns that will focus on the sustainable movement of travel. This campaign will be the first that will directly benefit the economy and the environment of Cambodia, along with the local community. Cambodia is a very culturally and environmentally rich country, and is now diversifying their tourism with many new opportunities. This will mean an end to tourism practices that use and degrade the country’s resources, and will instead implement a sustainable tourism model.