Lufthansa Group Revolutionizes Travel Industry with Groundbreaking Multi-City Roadshow Across Canada: Know More About it

The Lufthansa Group is once again making waves in the travel industry with its recent multi-city Canadian roadshow, showcasing its impressive range of airlines, services, and new products to Canadian travel advisors. This event, which kicked off in Toronto and will continue in Montreal and Vancouver, is part of the Lufthansa Travel Expo 2025. The event is not just an ordinary gathering—it’s a strategic move to strengthen relationships with key players in the Canadian travel sector, providing them with valuable insights into Lufthansa’s offerings and future plans.

Lufthansa Group’s Powerful Canadian Roadshow

On November 19, 2025, the Lufthansa Travel Expo 2025 launched in Toronto at the prestigious Globe and Mail Centre. This exciting event brought together travel professionals, airline representatives, and travel partners to explore the many benefits of Lufthansa Group’s extensive network. From the very beginning, the event made a strong impact.

Lydia Stiglich, Account Manager at Lufthansa Group, was joined by Sébastien Dillien, Marketing Manager for Canada, and Patrizio Iaquinandi, Sales Manager for Discover Airlines. They shared key updates and new developments across the Lufthansa Group’s family of airlines. This was followed by a series of breakout sessions that allowed attendees to dive deeper into the airlines’ products and services. The presentations were filled with crucial updates and insights, offering travel advisors an opportunity to better understand what makes Lufthansa Group so special in the world of aviation.

A Strong Lineup of Partners and Products

Lufthansa’s Travel Expo also featured presentations from several key partners, including Munich Airport, Simply Munich, Switzerland Tourism, and Advantage Austria, among others. These partners came together to showcase their products, destinations, and the latest tools that support travel agents in their work. The collaboration with Lufthansa Group airlines, such as Discover Airlines, Edelweiss, and the Atlantic Joint Venture (which includes Austrian Airlines, Brussels Airlines, Eurowings, Lufthansa, and SWISS), highlighted the broad spectrum of travel options available to customers.

Even Star Alliance partner Air Canada had a presence at the event. Represented by Jennifer Backus, Manager of Global Accounts, Air Canada’s partnership with Lufthansa adds an extra layer of convenience and connectivity for travellers between Canada and Europe.

All in all, around 80 travel advisors attended the event, gaining valuable insights and leaving with a renewed sense of inspiration for the year ahead. The event included networking opportunities, informative presentations, and even breakfast and lunch, making it an ideal platform for building strong relationships between Lufthansa Group and its Canadian partners.

Lufthansa Group’s Premium Cabin Concept: Allegris

One of the most exciting announcements at the Toronto event was the introduction of Lufthansa’s new premium cabin concept, Allegris. This revolutionary service is designed to elevate the travel experience for Lufthansa passengers flying between Toronto and Frankfurt.

The Allegris concept, launched in October 2024 on the airline’s Dreamliner fleet, offers an exclusive and personalised experience for passengers across all classes. Lufthansa has paid close attention to every detail, including innovative seating concepts, luxurious materials, and state-of-the-art technology. The result is an incredibly sophisticated cabin that promises unmatched comfort for every traveller.

Allegris has already proven to be a success, with over half a million passengers across all classes experiencing the new cabin. An impressive 90% of those passengers have provided positive feedback, showcasing the widespread appeal of Lufthansa’s enhanced service. This new offering is part of Lufthansa’s ongoing commitment to delivering excellence and innovation to its passengers, ensuring that they have an unforgettable travel experience.

Lufthansa Group’s Expert Website for Travel Advisors

For travel advisors, Lufthansa Group is also focusing on simplifying the tools and resources they use to book and manage travel. The company has launched an updated version of its eXperts website, which serves as the B2B portal for corporate customers and travel partners.

This redesigned website is more user-friendly and features a modern look, making it easier for agents to navigate. The addition of a powerful search function makes it simple to find the specific information needed for any sales or customer consultation. The Lufthansa Group has placed particular emphasis on providing advisors with the most relevant content, ensuring they can access the tools that will make their work more efficient and effective.

The new platform is an essential resource for anyone in the travel trade who works with Lufthansa Group airlines. It reflects the company’s commitment to supporting its partners and ensuring that they have the best possible experience when booking with Lufthansa.

A Record-Breaking Summer 2025 and Bold Plans for 2026

Lufthansa Group’s success continues to build momentum with strong performance in summer 2025. The group has been expanding its network, adding new direct routes between Canada and Europe. Notably, the group introduced two new routes this summer: Halifax to Zurich with Edelweiss and Calgary to Munich with Discover Airlines. These new connections are just part of Lufthansa’s broader strategy to increase its presence in the Canadian market.

In total, the Lufthansa Group’s carriers served five Canadian gateways in summer 2025, including Montreal, Toronto, Vancouver, Calgary, and Halifax. These routes saw 87 weekly flights between Canada and various European hubs, making it easier for Canadians to travel to top destinations across the continent.

Looking ahead, Lufthansa Group is already planning for summer 2026. The airline is set to offer even more intercontinental and European destinations, along with increased flight frequencies. This includes Lufthansa Airlines, Discover Airlines, Austrian Airlines, Swiss International Air Lines, Brussels Airlines, Edelweiss, and ITA Airways. This forward-thinking approach signals Lufthansa Group’s commitment to meeting the growing demand for international travel and ensuring that its network remains one of the largest and most comprehensive in the world.

Lufthansa Group’s Global Reach and Connectivity

Today, Lufthansa Group is a leader in global air travel, offering its customers over 14,000 weekly connections to 330 destinations in nearly 100 countries. The group’s vast network spans five major European countries: Germany, Switzerland, Austria, Belgium, and Italy. With its strategic hubs across Europe, Lufthansa Group airlines connect passengers to key destinations worldwide.

For Canadian travellers, Lufthansa Group provides unmatched access to Europe, with seamless connections to cities like Frankfurt, Munich, Zurich, Vienna, and beyond. With the addition of new routes and increased flight frequencies, the Lufthansa Group continues to solidify its position as one of the world’s leading airline groups.

Why Lufthansa Group Is the Airline of Choice for Canadian Travellers

There’s no doubt that Lufthansa Group is making significant strides in the Canadian market. From expanding its network with new routes to offering innovative cabin concepts like Allegris, the airline group is committed to providing the best possible travel experience for Canadian travellers.

Lufthansa Group is also committed to building strong relationships with Canadian travel advisors, ensuring that they have the tools and resources they need to succeed. The recent roadshow in Toronto, Montreal, and Vancouver is a perfect example of this commitment, providing valuable insights into Lufthansa’s airlines and services while fostering strong industry connections.

The group’s ongoing investments in customer service, network expansion, and technology ensure that Canadian travellers can expect a seamless and enjoyable journey every time they fly with Lufthansa Group. Whether you’re flying for business or leisure, Lufthansa Group offers a comprehensive and high-quality travel experience that stands out in the competitive world of aviation.

Looking to the Future: Lufthansa Group’s Vision for Growth

As Lufthansa Group looks to the future, the company is focused on continuing its growth and innovation. With new destinations on the horizon, enhanced services like Allegris, and a dedicated focus on customer satisfaction, Lufthansa Group is positioning itself as the go-to airline for Canadian travellers. As the aviation landscape continues to evolve, Lufthansa Group’s commitment to excellence will ensure that it remains a leader in the global travel industry.

In conclusion, Lufthansa Group is setting the stage for an exciting and successful future, with its recent Canadian roadshow, premium cabin upgrades, and network expansion providing just a glimpse of what’s to come. For Canadian travellers and travel advisors, Lufthansa Group remains an essential partner in the world of international aviation. As the company continues to innovate and expand, the sky is truly the limit.