Preferred Travel Group Empowers Women Via Global Initiatives

Preferred Travel Group is spotlighting global initiatives across its portfolio to celebrate International Women’s Day on March 8, 2025. These programs, aligned with the #AccelerateAction theme, demonstrate the group’s commitment to empowering women through impactful community engagement and advocacy.

“At Preferred Travel Group, we believe that meaningful change begins with action. This International Women’s Day, we are proud to support and celebrate the impactful initiatives of our member hotels that empower women, uplift communities, and create lasting positive change. This day serves as a timely reminder that together we can build a more inclusive and equitable world,” said Lindsey Ueberroth, CEO of Preferred Travel Group, in a press statement.

Preferred Travel Group’s Initiatives Around the World

In Cancun, Mexico, ATELIER Playa Mujeres, part of the Preferred Hotels & Resorts L.V.X. Collection, has implemented the Painting Smiles program. In partnership with the Ciudad de la Alegría Foundation, this initiative supports various Homes with a Cause, including the Home of Women. The program aids women who have experienced violence or abandonment through guest donations and staff volunteerism.

Nordic Light Hotel in Stockholm, Sweden, a Preferred Hotels & Resorts Lifestyle Collection member, collaborates with Talita, a non-profit organization supporting women leaving prostitution and human trafficking. The hotel offers financial contributions and work training opportunities and raises guest awareness through informative door hangers in every room.

The Leela Palaces, Hotels and Resorts in India, part of the Preferred Hotels & Resorts Legend Collection and Beyond Green, has partnered with Phool to upcycle floral waste into eco-friendly incense products. This initiative reduces environmental impact and empowers women entrepreneurs by providing training in sustainable product crafting.

In Costa Rica, SCP Corcovado Wilderness Lodge, a Preferred Hotels & Resorts L.V.X. Collection and Beyond Green member, is certified under the RED SOFIA program as a safe destination for solo female travelers. The lodge also supports local NGOs combating sexual abuse and preserving indigenous crafts through women-led initiatives.

Virgin Hotels Edinburgh, part of the Preferred Hotels & Resorts L.V.X. Collection, has collaborated with Lalla, a sustainable, women-led rug company. This partnership has resulted in bespoke Moroccan rugs for the hotel’s chambers and suites created by female weaving cooperatives in Morocco’s Atlas Mountains. The project employed 215 women over 18 months, blending sustainability with cultural preservation.

For more information, visit preferredtravelgroup.com.