Culinary Tourism Market Size to Reach USD 4210.19 Billion

Culinary Tourism Market

According to the latest report by IMARC Group, titled “Culinary Tourism Market Report by Activity Type (Culinary Trials, Cooking Classes, Restaurants, Food Festivals and Events, and Others), Tour Type (Domestic, International), Age Group (Baby Boomers, Generation X, Generation Y, Generation Z), Mode of Booking (Online Travel Agents, Traditional Agents, Direct Booking), and Region 2025-2033,” offers a comprehensive analysis of the culinary tourism market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. the global culinary tourism market size reached USD 1090.48 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4210.19 Billion by 2033, exhibiting a growth rate CAGR of 14.46% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 43.1% in 2024. The market for culinary tourism in Asia-Pacific is driven by the growing desire for cultural exploration and authentic experiences among the masses, increasing impact of social media on shaping travel behaviors, and rising number of destinations offering healthy, locally sourced, and sustainable dining experiences.

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Rising Consumer Interest in Authentic and Immersive Culinary Experiences:

The culinary tourism market is experiencing unprecedented growth, driven by a global surge in consumer interest for authentic, immersive, and culturally rich food experiences. Modern travelers are no longer satisfied with traditional sightseeing; they seek to connect with local cultures through unique gastronomic adventures, making food a central pillar of their travel itineraries. According to recent industry analyses, food now ranks alongside climate, accommodation, and scenery as a key factor in destination selection, with a significant proportion of tourists specifically choosing locations based on their culinary reputation.

This demand is fueling the popularity of activities such as food tours, cooking classes, farm-to-table experiences, and participation in local food festivals, which allow travelers to engage directly with producers, chefs, and communities. The rise of social media and digital platforms has further amplified interest in culinary tourism, as travelers share their experiences online, inspiring others to embark on similar journeys. Destinations are responding by investing in infrastructure and marketing initiatives that highlight their unique food cultures, creating new opportunities for local economies and entrepreneurs. As a result, the market is witnessing robust growth, with forecasts indicating continued expansion as more travelers prioritize memorable, food-focused experiences that offer deeper cultural immersion and personal fulfillment.

Growth of Sustainable, Organic, and Local Food Movements:

Sustainability and the local food movement have become powerful drivers of growth in the culinary tourism sector. Consumers are increasingly conscious of the environmental impact of their travel choices and are seeking out destinations that emphasize sustainable, organic, and locally sourced cuisine. This trend is reflected in the rising popularity of farm visits, farmers’ markets, and eco-friendly food tours that highlight the journey from farm to fork. Many destinations are leveraging their agricultural heritage and promoting traditional, seasonal ingredients to attract food-loving tourists, resulting in a strong demand for experiences that support local producers and reduce carbon footprints.

The focus on sustainability is also influencing the broader travel industry, with hotels, restaurants, and tour operators adopting eco-friendly practices and offering menus that feature regional specialties. UNESCO’s recognition of various food and drink traditions as Intangible Cultural Heritage further elevates the profile of culinary tourism, encouraging travelers to explore destinations known for their unique gastronomic practices. As awareness of food sustainability grows, the market is expected to see sustained demand for experiences that combine culinary discovery with environmental responsibility, positioning culinary tourism as a key segment within the sustainable travel movement.

Digital Transformation and Personalization in Culinary Tourism:

The digital transformation of the travel industry is reshaping the culinary tourism market through enhanced personalization, data-driven marketing, and the integration of advanced technologies. Artificial intelligence and machine learning are being deployed to analyze traveler preferences, optimize recommendations, and create tailored culinary itineraries that match individual tastes and interests. Online platforms and mobile apps enable travelers to discover, book, and review culinary experiences in real time, while social media channels provide a space for sharing reviews, photos, and recommendations. The use of big data and analytics allows tourism providers to identify emerging trends, adapt their offerings, and deliver highly personalized experiences that meet the evolving expectations of modern travelers.

Food-focused television programs and influencer marketing are also driving interest in culinary tourism, inspiring new audiences to explore destinations through the lens of food. As digital tools become more sophisticated, the market is expected to benefit from increased accessibility, greater convenience, and improved customer satisfaction. The convergence of technology and culinary tourism is creating a dynamic, user-centric market environment where innovation and personalization are key drivers of growth and differentiation.

Leading Key Players Operating in the Culinary Tourism Industry:

• Abercrombie & Kent Group of Companies S.A.

• Butterfield and Robinson Inc.

• Classic Journeys LLC

• G Adventures

• Gourmet On Tour Ltd.

• Greaves Travel L.L.C.

• International Culinary Tours

• ITC Travel Group Limited

• The Ftc4Lobe Group

• Topdeck Travel Limited

• Tourradar

Culinary Tourism Market Trends: A Current Perspective:

The culinary tourism market is undergoing rapid transformation, shaped by evolving consumer preferences, technological advancements, and a growing emphasis on authenticity and sustainability. Travelers are increasingly seeking out unique, immersive food experiences that allow them to connect with local cultures and communities, moving beyond traditional sightseeing to prioritize gastronomic discovery. Activities such as food tours, cooking classes, and participation in food festivals have surged in popularity, as tourists aim to explore regional cuisines and learn directly from local producers and chefs. The influence of social media and digital platforms has been profound, with food-focused content inspiring travelers to seek out new destinations and share their culinary adventures online.

This digital engagement is driving demand for personalized and niche culinary tours, as well as experiences that highlight sustainable and locally sourced ingredients. Destinations are responding by investing in culinary infrastructure, promoting their food heritage, and leveraging technology to create tailored, memorable experiences for visitors. The rise of experiential travel and the growing importance of food in destination selection are reshaping the market, with travelers placing greater value on authenticity, cultural immersion, and environmental responsibility. As a result, culinary tourism is becoming a central component of the global travel industry, offering significant opportunities for innovation, collaboration, and economic growth for destinations and businesses alike.

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Culinary Tourism Market Report Segmentation:

Breakup by Activity Type:

• Culinary Trials

• Cooking Classes

• Restaurants

• Food Festivals and Events

• Others

Breakup by Tour Type:

• Domestic

• International

Breakup by Age Group:

• Baby Boomers

• Generation X

• Generation Y

• Generation Z

Breakup by Mode of Booking:

• Online Travel Agents

• Traditional Agents

• Direct Booking

Breakup by Region:

• North America (United States, Canada)

• Europe (Germany, France, United Kingdom, Italy, Spain, Others)

• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key Highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• Porter’s Five Forces Analysis

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain

• Comprehensive Mapping of the Competitive Landscape

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This release was published on openPR.