Published on
October 30, 2025
Scenic Group has made a bold move by coming up with the Wine Group Program that would cater to the tastes of the most demanding aficionados. This revolutionary program gives the opportunity to the travel agents to create customized group trips that will include the finest cultural exploration, top-notch gastronomy, and premium wine experiences all together through the Scenic Luxury Cruises & Tours and Emerald Cruises routes which are famous all over the world.
The program is set to cater to growing demand for culinary and wine-focused travel, especially from markets such as the United States and Latin America. It offers an immersive way for groups to explore some of the most celebrated wine regions across the globe, while enjoying private tastings, exclusive dining experiences, and seamless wine shipping logistics.
Tailored for Groups of All Sizes
The Wine Group Program is structured into two levels, each designed to offer varying levels of luxury and personalised service. These tiers are specifically crafted to cater to both smaller and larger groups, ensuring all wine lovers can indulge their passion in a tailored, stress-free way.
- Tier One is ideal for smaller groups, requiring a minimum of 8 staterooms (16 guests). It offers an intimate setting with private wine tastings and exclusive wine pairing dinners. Additional benefits include savings of up to USD 200 per person, credits of up to USD 1,000 towards wine shipping, and commissions starting at 15 percent. This level is designed to provide an exceptional wine experience without being overly complex or large-scale.
- Tier Two is designed for larger groups, requiring a minimum of 17 staterooms (34 guests). It includes all the benefits of Tier One, with additional perks such as a private Scenic Freechoice excursion on Scenic river cruises. Group members will also enjoy a complimentary Wine Host Suite in select suite categories across Scenic and Emerald Cruises vessels. The group will also benefit from accelerated tour conductor earnings and an increased USD 2,000 in credits toward wine shipping. Like Tier One, this level offers savings of up to USD 200 per person and commissions that start at 15 percent.
Seamless Wine Shipping for a Smooth Experience
A key highlight of the program is its focus on wine shipping logistics. Scenic Group collaborates with carefully selected partners to provide support for seamless coordination, ensuring that wineries and travel advisors can work together to deliver curated wine selections to guests during their journey. This ensures that the travel experience remains as hassle-free and enjoyable as possible for both the advisors and their clients.
The Wine Group Program is available for new group agreements signed between July 1, 2025, and June 30, 2026. Currently, bookings are open for clients in the U.S. and Latin America, offering an exclusive window for these markets to access the bespoke program.
How It Will Impact Travellers
For travelers, this new program offers a chance to immerse themselves in some of the world’s most celebrated wine regions. Whether it’s the romantic landscapes of Bordeaux, the sun-kissed hills of Tuscany, or the cool, refined vineyards of the Pacific Northwest, Scenic Group’s Wine Group Program promises to provide a memorable journey that pairs fine wine with breathtaking scenery and unforgettable experiences.
By blending culinary delights with an exploration of culture and heritage, this program adds a new dimension to luxury cruising. Guests will have the opportunity to enjoy private, expertly curated tastings led by sommeliers, exclusive dining events where the best wines are paired with gourmet cuisine, and access to excursions that delve deeper into the local winemaking traditions.
Travel advisors, especially in the U.S. and Latin America, can take advantage of this unique opportunity to offer their clients an exclusive and comprehensive wine-focused travel experience, helping them explore the world’s most renowned wine regions while enjoying the utmost in luxury and comfort.
An Unforgettable Wine-Focused Journey
The Wine Group Program of Scenic Group is a revolutionary offer for wine lovers who want to travel in a luxurious way that is not just ordinary. The program, which is centered around wine-tasting experiences, cultural appreciation, and smooth handling of logistics, provides an extraordinary chance for wine connoisseurs to satisfy their cravings while visiting some of the most beautiful places on earth. Groups will have an extraordinary trip no matter if they are in Tier One or Tier Two. Bookings for U.S. and Latin American markets are already open; the program will last until June 2026, thus providing wine lovers a lot of time to organize their next unforgettable adventure.
link