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How Lufthansa Group’s New eXperts Website Benefits Travel Advisors

How Lufthansa Group’s New eXperts Website Benefits Travel Advisors

Published on
September 21, 2025

Lufthansa Group just launched an upgraded version of its eXperts site for travel agents, aiming to save time and clicks during every shift. The site has a cleaner look and a smoother layout to help agents get to the information they need faster. New features, like quick access to booking tools and training modules, sit right where you expect them, so you can move straight into helping your clients. This refresh isn’t just cosmetic; the entire booking and support backbone has been reworked for speed, making it a major step forward for the airline’s B2B portal.

The eXperts website now serves as a central hub for all relevant information related to Lufthansa Group airlines, including Austrian Airlines, Brussels Airlines, Eurowings, Lufthansa, SWISS, Air Dolomiti, Discover Airlines, and Edelweiss. With its modern interface, the website is poised to enhance the productivity of travel advisors by providing them with timely updates and tools to improve customer service.

A Streamlined Experience for Travel Professionals

The eXperts website is designed to simplify the workflow for travel advisors, offering a seamless way to access the latest details on flight bookings, services, and customer support. One of the key features of the revamped platform is the enhanced search function, which allows users to quickly find the information they need, making it easier for them to respond to customer inquiries and make bookings. This time-saving tool is particularly useful for agents who manage multiple clients and need fast access to airline details.

In addition to the search function, the new website’s layout improves navigation, helping travel agents swiftly access relevant content without the need for extensive searching. The website consolidates all product information from the Lufthansa Group airlines under one unified platform, which streamlines the user experience and reduces the need for agents to visit multiple sites.

New Features and Enhancements

The updated website offers several other key enhancements that aim to support travel agents in providing the best possible service to their clients. The introduction of self-service forms, along with improved reservation and ticketing options, makes it easier for agents to manage bookings and process customer requests. These new tools are part of Lufthansa Group’s broader initiative to provide more convenient and accessible digital resources for its partners in the travel industry.

Additionally, the eXperts website offers registered members access to exclusive deals and promotions. Travel agents who are part of the eXperts Member Area can take advantage of benefits like PEP fares, special competitions, and access to webinars that provide training on booking strategies and customer service techniques. This section is designed to help agents stay updated on industry trends and maximise their sales opportunities.

Supporting Travel Agents with Enhanced Digital Tools

In an effort to further enhance the experience of travel professionals, the eXperts website includes several digital tools that simplify the booking process. These tools are designed with the modern travel agent in mind, providing them with the resources they need to operate more efficiently in an increasingly digital landscape.

One notable addition is the Digital Sun guide, which helps agents navigate the latest vacation packages, destinations, and travel options offered by Lufthansa Group airlines. This guide, along with other tools, helps agents access up-to-date information and quickly find solutions for their clients’ travel needs.

Lufthansa Group has also incorporated more flexibility into its self-service tools, allowing travel advisors to update Aeroplan numbers, make special requests, and manage seat selections directly on the platform. The aim is to provide agents with more autonomy in managing bookings, while still offering robust customer support when needed.

The Importance of Continuous Innovation for Travel Agents

As the travel industry continues to evolve, Lufthansa Group’s commitment to innovation in supporting its travel partners is evident. By investing in digital tools and improving the functionality of its eXperts website, the company is providing travel agents with the tools they need to meet the demands of today’s fast-paced, tech-driven market.

The upgraded platform is a part of Lufthansa Group’s broader effort to strengthen its relationship with travel professionals, ensuring that agents have all the necessary resources to sell efficiently and offer the best possible service to their customers. With the added convenience of the new digital tools and improved access to information, travel agents can stay competitive and provide exceptional service in an increasingly complex travel landscape.

Empowering Travel Agents for Future Success

The launch of the newly enhanced eXperts website by Lufthansa Group is a significant development in supporting travel agents across the globe. With its modern design, intuitive interface, and innovative digital tools, the platform empowers agents to manage bookings more effectively, access vital information quickly, and stay ahead of the competition.

For travel professionals, eXperts delivers the digital-journaling space where productivity rises, client confidence grows, and revenue potentials come to light. With travel technology advancing at speed, Lufthansa Group’s commitment to continually arm its partners with smart, agile solutions is a strategic choice, reinforcing its stature as a contender of choice for agents and travellers alike in tomorrow’s worldwide marketplace.

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