IMARC Group, a leading market research company, has recently released a report titled “Culinary Tourism Market Size, Share, Trends and Forecast by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2026-2034.” The study provides a detailed analysis of the industry, including the global culinary tourism market size, trends, share and growth forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Culinary Tourism Market Highlights:
• Culinary Tourism Market Size: Valued at USD 1,248.2 Billion in 2025.
• Culinary Tourism Market Forecast: The market is expected to reach USD 4,258.3 Billion by 2034, growing at a rate of 14.17% during 2026-2034.
• Market Growth: The culinary tourism market is experiencing explosive growth driven by travelers seeking authentic experiences that connect them with local cultures and traditions through food.
• Activity Leadership: Food festivals and events represent the largest segment with around 32.2% market share, offering immersive, concentrated experiences that celebrate local flavors and techniques.
• Regional Leadership: Asia Pacific commands the largest market share at over 43.1% in 2024, driven by rich culinary heritage, diverse food cultures, and growing middle-class tourism.
• Social Media Impact: Platforms like Instagram and TikTok have amplified the trend by showcasing viral dishes and immersive dining experiences, enabling food enthusiasts to discover unique gastronomic destinations.
• Key Players: Industry leaders include Abercrombie & Kent Group, Butterfield and Robinson Inc., G Adventures, Gourmet On Tour Ltd., International Culinary Tours, and Topdeck Travel Limited.
• Sustainability Focus: Emphasis on eco-friendly practices like farm-to-table dining, reducing food waste, and supporting local farmers aligns with increasing global responsibility and ethical consumption trends.
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Our report includes:
• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations
Industry Trends and Drivers:
Authentic Food Experiences as Cultural Connection:
Today’s travelers seek authentic food experiences, and want to learn about and connect with a destination’s culture beyond simply eating in a restaurant, and to discover the soul of a destination’s gastronomy. In March 2024, Culinary Heritage Network (CHN), Sweden and the World Food Travel Association (WFTA) announced an international partnership for the promotion of culinary tourism and culinary heritage. The goals of the movement include support for local and regional growers, recognition of culinary tourism locations, and the development of educational programs to promote the preservation of food culture around the world. Food travelers want to know the story behind the dish, the customary producers’ cooking methods, and create memories.
Social Media Amplification and Visual Food Culture:
Huge amounts of food content produced on social media platforms like Instagram and TikTok are now the main way travelers search for restaurants, and travelers are more likely to search for a photogenic dish, an unusual food experience, or a behind-the-scenes kitchen video to share with their social media followers. Food views and shares on social media have generated enormous numbers of travelers using food as their main reason for choosing a destination, from Michelin-starred tasting menus to hole-in-the-wall street food. Social media has made food tourism aspirational, with food tourists searching for Instagrammable meals in search of a cultural experience with the added benefit of potentially looking good in a photo.
Rising Disposable Income and Premium Culinary Experiences:
The steady economic growth is accompanied by an increase in disposable income supporting consumption of food tourism at a high-end level. In 2023, the average per capita disposable income in China reached CNY 39,200 per year, considerably higher than before and allowing people to cover costs for travel and eating. In the United States, personal disposable income was up 0.3% in September 2024 compared with August 2024. In this context, high-end culinary experiences, such as luxury fine-dining experiences, chef-exclusive experiences, and destination food trips for multiple days, are available throughout the United States. Food tourism is moving beyond simply sampling local food, and offering high-end meals interacting with celebrity chefs, food cooking courses, and local food tours to provide an intimate connection with local food culture.
Sustainable and Farm-to-Table Movement:
Sustainable culinary tourism, focusing on environmentally conscious travel, is a growing area of tourism. In July 2024, Busch Systems announced its association with the Culinary Tourism Alliance to support Feast On® Signature Experiences in Ontario. To promote sustainability and local food systems, zero-waste events provide locally sourced and produced foods, professional interactive cooking demonstrations, and state-of-the-art recycling/composting containers. Zero-waste food events also align with the farm-to-table movement, helping culinary travelers to connect with the food they eat, and to learn about where food comes from. They want to visit organic farms, meet farmers and producers, experience the harvest and the process from field to table. In line with this trend, the increasing consumer desire to act more sustainably and ethically gives culinary tourism experiences a competitive advantage.
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Culinary Tourism Market Report Segmentation:
Breakup By Activity Type:
• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festivals and Events
• Others
Food festivals and events lead the market by offering immersive, concentrated experiences that celebrate local flavors, techniques, and traditions. These gatherings attract food enthusiasts worldwide, providing unique opportunities to sample diverse cuisines in a festive environment.
Breakup by Tour Type:
• Domestic
• International
Domestic tourism dominates the market due to travelers’ preference for familiar destinations, lower travel costs, and ease of access to regional culinary experiences.
Breakup by Age Group:
• Baby Boomers
• Generation X
• Generation Y
• Generation Z
Breakup by Mode of Booking:
• Online Travel Agents
• Traditional Agents
• Direct Booking
Online travel agents dominate the market by providing convenient booking platforms, extensive destination options, and tailored culinary packages that leverage user reviews and personalized recommendations.
Breakup By Region:
• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa
Who are the key players operating in the industry?
• Abercrombie & Kent Group of Companies S.A.
• Butterfield and Robinson Inc.
• Classic Journeys LLC
• G Adventures
• Gourmet On Tour Ltd.
• Greaves Travel L.L.C.
• International Culinary Tours
• ITC Travel Group Limited
• The Ftc4Lobe Group
• Topdeck Travel Limited
• Tourradar
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